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marketing strategy
20 posts
5 Tips to Create a High-Converting Message for your Brand
As more businesses are created around personal brands and socially conscious commitments, strong messaging is becoming more and more a way to create communities and movements.
5 Tips to master non-verbal leadership presence
Great actors have it. Great political leaders have it, too, as do great business executives. Our Spinner Adda van Zanden shares some insights on how to emit leadership presence in off and online meetings so you can easily implement positive signals that are essential for trust and maximum impact.
How to transform your customers into advocates by listening
As studies show, it is equally important to pay attention to your existing clients or former clients. To shed some light on the topic we invited Remeny Armitage from Brilliant & Human, who has over 20 years of experience in client insight research, client advocacy, marketing and new business.
3 steps to have a more human-centric approach to your marketing strategy
Human-centric marketing is placing humans rather than customers at the centre of your marketing campaign. It is about understanding their perspective, language, values, beliefs, goals, needs and challenges and tailoring your marketing accordingly.