We are a marketing and media agency for passionate, purpose-driven changemakers. Our mission is to enable you to succeed by connecting the dots and bringing your marketing strategy to fruition.
marketing strategy20 posts
As more businesses are created around personal brands and socially conscious commitments, strong messaging is becoming more and more a way to create communities and movements.
Great actors have it. Great political leaders have it, too, as do great business executives. Our Spinner Adda van Zanden shares some insights on how to emit leadership presence in off and online meetings so you can easily implement positive signals that are essential for trust and maximum impact.
As studies show, it is equally important to pay attention to your existing clients or former clients. To shed some light on the topic we invited Remeny Armitage from Brilliant & Human, who has over 20 years of experience in client insight research, client advocacy, marketing and new business.
Human-centric marketing is placing humans rather than customers at the centre of your marketing campaign. It is about understanding their perspective, language, values, beliefs, goals, needs and challenges and tailoring your marketing accordingly.