As studies show, it is equally important to pay attention to your existing clients or former clients. To shed some light on the topic we invited Remeny Armitage from Brilliant & Human, who has over 20 years of experience in client insight research, client advocacy, marketing and new business.
marketing strategy22 posts
Human-centric marketing is placing humans rather than customers at the centre of your marketing campaign. It is about understanding their perspective, language, values, beliefs, goals, needs and challenges and tailoring your marketing accordingly.
To remain relevant in today’s dynamic marketplace, we must always be learning. One of the best ways to learn and increase your knowledge base is to read. We invited our Spinner Expert, Theresa Destrebecq, to share her top tips on approaching your learning to make a difference in your business.
We all are part of at least one community, and maybe, some of you created a community or looking to start one. More companies looking to create communities, instead of building audiences. Lana Jelenjev shares her steps to redesigning businesses as communities.
A good marketing strategy differentiates a successful company from one that fails. I created the SPIN Methodology to help you tackle this challenge we call a marketing strategy.