SPIN Ideas is a marketing strategy agency. What exactly do we do?

We help scale-ups and purpose-driven organisations create and SPIN their marketing strategy into something they want to implement.

It doesn’t matter what stage you are at with your marketing:

  • just started,
  • tested different tactics and played around, or
  • know everything but don’t have the time.

We can help you reach your goals and enable you to follow your passion and be more efficient.

Starting with your story, continuing with your audience, helping you define your marketing goals, and finishing by connecting the dots of all your marketing activities, we create YOUR perfect marketing strategy. We even go a step further and create a detailed marketing plan, outlining everything you need to do each quarter, month, week, and day.

Meet the SPIN Ideas Team

We are about as diverse as you can be when it comes to a small team. Each of us have a different nationality, live in a different city and have different expertise. What we have in common is our love of food (you should see our tables when we get together!), and our shared values and vision, which are at the core of SPIN Ideas.

It all started when Veronica decided it was time to work for herself again. By combining her knowledge of the international and expat market with her marketing expertise, she opened the virtual doors of SPIN Ideas in 2017.

In the following years, new team members joined, complementing her knowledge and expertise.

Veronica Guguian

Founder & Marketing Spinner

I believe everyone can flourish if you nurture them. And this is why I started SPIN Ideas, to discover the story behind the company and help entrepreneurs flourish by using marketing to create a successful business.
Veronica Guguian / Founder & Marketing Spinner


Creativity Spinner

'A creative life is productive life' and my my mission is to SPIN the wheel of creativity around to find different ways to enrich and help entrepreneurs and businesses get organised, grow and shine.
Anel Alcala / Creativity Spinner


International Sales Spinner

My mission is to develop the outreach of SPIN Ideas in the Netherlands and beyond and support its growth, finding the perfect match with startups and scale-ups who want to go further with their marketing strategy in an authentic and meaningful way.
Stephanie Mazier / International Sales Spinner