My Secret Tips to Not Miss Any Marketing Deadlines
The biggest challenge we all face as entrepreneurs is time and how to keep track of all the moving pieces. Here are my tips on having a clear overview of all your marketing activities.
marketing strategy
23 posts
Competitor or Partner?
More and more companies are talking about sustainable development, circular economy, and giving back to the community. When we talk about sustainability, everyone thinks about the environment. Some may also think about human rights. I encourage you to go even deeper than that.
Why your work is not yet done when you hit the “publish” button
After countless hours of jotting down your thoughts, revising your language over and over again, and looking for different sites to strategically place your content, now is time to see how it performs.
You have great content, but now what?
Anyone who creates on a regular basis knows writing a compelling article or producing an amazing video you are happy and proud of is not enough. Wait, what am I saying? Writing anything at all that is worth publishing and reading is simply not enough.
Marketing and Sales: The Love Affair
No matter the size of your company, or even if you are alone running the show, make sure you see the difference between marketing and sales and the activities connected to each of them.