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Why neurodiversity is a strategic must for entrepreneurs
3 steps to have a more human-centric approach to your marketing strategy
Human-centric marketing is placing humans rather than customers at the centre of your marketing campaign. It is about understanding their perspective, language, values, beliefs, goals, needs and challenges and tailoring your marketing accordingly.
6 ways to approach your learning to make a difference in your business
To remain relevant in today’s dynamic marketplace, we must always be learning. One of the best ways to learn and increase your knowledge base is to read. We invited our Spinner Expert, Theresa Destrebecq, to share her top tips on approaching your learning to make a difference in your business.
Start with WHO rather than the WHY
We all are part of at least one community, and maybe, some of you created a community or looking to start one. More companies looking to create communities, instead of building audiences. Lana Jelenjev shares her steps to redesigning businesses as communities.
Growth Without The Groan: 5 strategies you can adopt that will equip you to change
Change is the only constant thing in our lives; however, we tend to resist it. By using creative thinking we can find solutions to problems and unique ways of approaching business, making change easier.
4 Steps to Create a Marketing Strategy that Works
A good marketing strategy differentiates a successful company from one that fails. I created the SPIN Methodology to help you tackle this challenge we call a marketing strategy.