Marketing and Sales: The Love Affair
No matter the size of your company, or even if you are alone running the show, make sure you see the difference between marketing and sales and the activities connected to each of them.
Veronica Guguian
35 posts
Do you know your customer?
I challenge you to look at your clients in a different way. Imagine how it would be to create something with the customer’s needs and desires in mind.
How to find the balance?
I can say I am a serial entrepreneur. From an e-commerce platform to a concept store, events and now a service provider, I did a lot. But how to find a work-life balance? Or is that even exist?
Is Marketing a synonym for Advertising?
People tend to confuse advertising with a marketing strategy. Advertising is a small component of the marketing process but is not meant to replace the overall strategy. Let's go over the differences.
5 Marketing Tips
I know first-hand about the challenges startups and small companies face, as well as how they approach creating a marketing strategy. The hardest part of all this is to not forget why you embarked on this journey. What motivates you? What is your passion?