SPIN methodology

24 days ago by Veronica Guguian — 2 min read

Values-based marketing strategy that grows sustainably

Helping founders build impactful brands, connect with real people and shape purpose-driven businesses.

Sustainable marketing: a human-centric approach

Veronica Guguian — 3 min read

Sustainability isn't a campaign. It's a commitment.

entrepreneur marketing strategy sustainable marketing SPIN methodology

3 steps to have a more human-centric approach to your marketing strategy

Veronica Guguian — 3 min read

Human-centric marketing is placing humans rather than customers at the centre of your marketing campaign. It is about understanding their perspective, language, values, beliefs, goals, needs and challenges and tailoring your marketing accordingly.

marketing strategy SPIN methodology values

Values-based marketing strategy that grows sustainably

Sustainable marketing: a human-centric approach

3 steps to have a more human-centric approach to your marketing strategy

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