Doing business differently: How SPIN Ideas & BASE create value that lasts
Creating spaces where entrepreneurs connect, share knowledge, and grow with clarity and purpose.
Veronica Guguian
46 posts
Stop copy-pasting corporate marketing: a new playbook for solopreneurs
The Netherlands is a zzp economy: 1.3M people, 13% of the workforce. Yet too many solopreneurs copy corporate habits that don’t fit. The result? Burnout and stalled growth. The solution: clarity, accountability and systems that create flow.
From chaos to clarity. Why I created the Marketing Accelerator.
Passionate entrepreneurs often face chaos without clarity. The Marketing Accelerator helps you step back, focus, and build a sustainable strategy aligned with your values.
Why the future of business growth is peer-to-peer
And why founders who ignore this are missing out on both survival and scale.
Birthday reflections: authenticity, values & why community matters
This is an invitation to pause, to reflect on the values that shape our work and lives, and to explore how we grow together. From peer-led circles to thoughtful events like BASE, I’m sharing spaces where meaningful connection meets intentional business.