Let’s grow together. Differently
We don’t need to grow faster; we need to grow better. By grounding our businesses in shared values and relationships, we can create a circular economy where everyone thrives.
Veronica Guguian
47 posts
Doing business differently: How SPIN Ideas & BASE create value that lasts
Creating spaces where entrepreneurs connect, share knowledge, and grow with clarity and purpose.
Stop copy-pasting corporate marketing: a new playbook for solopreneurs
The Netherlands is a zzp economy: 1.3M people, 13% of the workforce. Yet too many solopreneurs copy corporate habits that don’t fit. The result? Burnout and stalled growth. The solution: clarity, accountability and systems that create flow.
From chaos to clarity. Why I created the Marketing Accelerator.
Passionate entrepreneurs often face chaos without clarity. The Marketing Accelerator helps you step back, focus, and build a sustainable strategy aligned with your values.
Why the future of business growth is peer-to-peer
And why founders who ignore this are missing out on both survival and scale.