What BTS can teach us about marketing and identity
And why the strongest brands are built from culture, not templates
Veronica Guguian
48 posts
Let’s grow together. Differently
We don’t need to grow faster; we need to grow better. By grounding our businesses in shared values and relationships, we can create a circular economy where everyone thrives.
Doing business differently: How SPIN Ideas & BASE create value that lasts
Creating spaces where entrepreneurs connect, share knowledge, and grow with clarity and purpose.
Stop copy-pasting corporate marketing: a new playbook for solopreneurs
The Netherlands is a zzp economy: 1.3M people, 13% of the workforce. Yet too many solopreneurs copy corporate habits that don’t fit. The result? Burnout and stalled growth. The solution: clarity, accountability and systems that create flow.
From chaos to clarity. Why I created the Marketing Accelerator.
Passionate entrepreneurs often face chaos without clarity. The Marketing Accelerator helps you step back, focus, and build a sustainable strategy aligned with your values.