Created to make marketing clear, practical and purposeful
Veronica developed the SPIN methodology after years of working with entrepreneurs, startups and scale-ups who were engaging in “all the right marketing activities” — yet still not achieving results.
She noticed a pattern: the difference between companies that succeed and those that struggle isn’t budget, size, or visibility. It’s having a clear, consistent, and values-based marketing strategy.
Veronica created the SPIN Methodology to make strategic marketing accessible to every entrepreneur, regardless of their background or experience. It’s built on a simple principle:
To get value, you have to create value.
By combining clarity, creativity and sustainability, this method helps you focus your marketing efforts, avoid burnout and build a long-term strategy that actually works.
The 4 steps of SPIN
Each letter in SPIN represents one of the core pillars of a strong and sustainable marketing strategy:
S – Story: define your identity
Just as in personal development or therapy, the first step is looking inward. You need to clearly identify who you are, what you value, and what you want to accomplish.
Once this is expressed, you must accept and own that vision and learn how to communicate it in a way that others can understand and connect with. This becomes the foundation for every message you share, every offer you make, and every relationship you build.
If you can’t clearly define and communicate your identity, your business will struggle to connect with the outside world.
This is your company’s DNA — and it’s where all sustainable marketing begins.
P – People: understand your audience
Once you’ve clearly defined who you are, the next step is to understand who you’re speaking to.
This means going beyond general demographics or assumptions. It’s time to take a closer look at your ideal clients and create avatars — detailed representations of the people you want to reach.
The word avatar means an incarnation, embodiment, or manifestation of a person or idea. That’s exactly what we aim to build — a full picture of your audience that captures how they think, what they need, and what drives them to act.
By embodying their characteristics, preferences, and challenges, we can craft messages that resonate deeply — and marketing that actually gets through.
I – Intention: set your goals
Most people either skip setting goals altogether or set them once a year and never revisit them. But without clear, intentional goals — and regular check-ins — your marketing can easily drift off track.
This step is about defining what success looks like for you and building a habit of regularly reconnecting with your goals. That way, you're not just busy — you're moving in the right direction.
Sustainable marketing means working with focus, not just effort. It’s not about doing more — it’s about doing what truly matters.
N – Navigation: connect the dots and take action
This is the stage where everything comes together.
We revisit your story, audience, and goals — and turn them into a practical, structured marketing plan that you can implement confidently.
This is where strategy becomes action. No more guessing what to do next — you’ll have a clear roadmap for execution.
We break it all down into manageable steps — by quarter, month, week and even day — so you always know where to focus and how to move forward. It’s about connecting the dots and building a system you can sustain over time.
The SPIN Methodology isn’t a trend or a template.
It’s a flexible framework built for real entrepreneurs with real businesses — combining strategy, structure and heart.
Whether you're launching, scaling, or recalibrating, SPIN gives you the clarity and tools you need to grow with confidence.
Ready to build a marketing strategy that truly fits your business?
Stop guessing. Start building.
Book a call with Veronica and take the first step toward sustainable, values-driven growth.