Do you need help marketing your business effectively and getting new clients?
Are you tired of feeling overwhelmed by the multitude of marketing activities you must juggle daily? You may have tried online courses, workshops, masterclasses, or even hired someone but still struggle. The reason is that you were left to figure things out alone, without proper guidance. We created the Marketing Accelerator Program to solve this precise situation.
Over the last 7 years, we've guided countless companies and entrepreneurs to develop comprehensive marketing strategies and implement them. Our proven SPIN methodology has helped businesses thrive and start enjoying marketing. Besides a good methodology, we know success also requires implementation and connections. We made sure to include these aspects in the Marketing Accelerator.
What truly sets us apart from other programs is our commitment to helping entrepreneurs and small companies find their own space in the market. All we do has a personal and creative touch. We understand that every business is unique, and this is the reason why we've crafted a truly unique marketing accelerator program unlike any other in the market.
During this intensive six-week program, you'll develop a marketing and sales strategy perfectly tailored to your business goals and have the support of our experts every step of the way to implement it, ensuring your success.
By the end of the program, you'll have a comprehensive, actionable marketing and sales plan you are already applying.
Who is it for
SPIN Ideas' Marketing Accelerator Program is specially designed for:
- solopreneurs
- freelancers
- coaches
- small companies with up to 5 employees that have no "real" marketing department.
During the six-week program, you - and your team, if applicable - will learn and create everything you need to implement a successful marketing and sales strategy based on your values and goals. The SPIN team will guide you through the whole process!
Program Structure
Pre-program
To ensure everyone will be prepared and ready for the program, we will start with:
- An initial strategy call with Veronica to help understand your goals and audit the processes you already have in place.
- In the Marketing Accelerator, you can access 2 hours of Veronica's expertise during private strategy sessions. You can distribute this 1-on-1 time with her from the moment you join the program up to 6 months after the program ends. This will allow you to put into practice what you have learned and ask for advice when you get stuck or are not sure which direction to go.
Week 1: Purpose, Uniqueness & Goals
- During the first week, we will focus on YOU. We will identify what makes you unique, and your values and set clear goals to accomplish. By following this method, we will ensure that you and your services stand out organically without paid advertising.
- Once we identify what makes you unique and your brand keywords, you will learn how to communicate it and share your business with the outside world.
- You'll set a clear path to reach your goals learn how to periodically check to make sure you are still working toward them at any point and are still on the right path.
What you'll get:
- Templates (Values & Words Bank, DNA Template, SMART Goals)
- Tool Guides on how to use the templates
- Checklist
- Weekly Masterclass: Recap and analysis of what you did during the week
Week 2: Audience
- During this week, you will take a closer look at your clients: who they are, what they need and how to approach them.
- We will create your clients' avatars using different market research tactics, such as focus groups, interviews, and surveys.
- The client avatars help us understand their thoughts and needs, likes, and dislikes so that we can communicate and connect with them.
What you'll get:
- Templates (Client Avatar)
- Tool Guides on how to use the templates
- Checklist
- Weekly Masterclass: Recap and analysis of what you did during the week
Week 3: Choosing marketing tactics
- Once we have the basics covered, it is time to choose the tactics that work best for you.
- You'll dive deep into your business to identify your sustainable growth model.
- You will learn to create actionable business development strategies.
- Explore paid advertising options: google, Facebook or LinkedIn ads, events sponsorships, business groups and more.
What you'll get:
- Templates (business models)
- Tool Guides on how to use the templates
- Checklist
- Weekly Masterclass: Recap and analysis of what you did during the week
Week 4: Planning and Budget
- During this week, you'll identify what needs to be done per quarter, month, week, and daily in order to reach your targets.
- Allocating and sticking to the budget.
- Identify who is responsible for each task—internal or outside parties—its duration, deadlines, and budget.
What you'll get:
- Templates (Offers Setting Template, Editorial calendar, Social Media Templates, Followup/Reporting Template)
- Tool Guides on how to use the templates
- Checklist
- Weekly Masterclass: Recap and analysis of what you did during the week
Week 5: Strategic partnerships, PR and Media
- You will research, identify and start approaching the right hubs and organizations keeping your audience in mind.
- We will explore the best way to partner with them: barter, membership, sponsorship.
- Identify which partnerships can be created within the SPIN Ideas network
What you'll get:
- Templates (Partners audit guide, E-mail templates on how to approach partners and media)
- Tool Guides on how to use the templates
- Checklist
- Weekly Masterclass: Recap and analysis of what you did during the week
Week 6: Marketing and Sales Funnels, Sales Embodiment
- During the last week of the program, we will focus on creating your best marketing and sales funnel to have a consistent pipeline.
- You will learn and start creating your pipeline, learn how to approach your prospects, run a sales cycle and close the deal.
What you'll get:
- Templates (Marketing Funnel, Sales Funnel, Sales Embodiment Mind Map, Offers Template)
- Tool Guides on how to use the templates
- Checklist
- Weekly Masterclass: Recap and analysis of what you did during the week
Investment
We believe that a marketing strategy should be accessible to everyone. During this six-week program, you and your team will not only have a complete strategy for the next 12 months with clear daily steps to implement it, but we will also guide you step-by-step.
Price for the 6-week program and two strategy sessions with Veronica: €1,500 +VAT
If you need extra help, we have a second option for you: 6-week program and eight strategy sessions with Veronica: €3,000 +VAT
Payment conditions:
- The full amount must be paid before the start of the cohort. In special cases, we can split the payment into several instalments.
- Payments are made via bank transfer.
Each cohort has a maximum of 8 entrepreneurs to ensure we provide value to everyone joining, so save your spot now!
Reserve your spot for the upcoming cohorts:
Monday November 18th
Coming up soon:
Monday January 27th
What clients say
"The marketing accelerator helped me to motivate myself again, to go back to my business roots and to make a clear plan for what I want to achieve and HOW to do it." - Anita Rupova, graphic designer working for businesses with stories that matter.