Elevate Circles Program

Elevate Circles isn't one-size-fits-all. Each circle is guided by a mentor and built around a theme, giving you the opportunity to be met where you actually are, without judgment or fear, and to go where you actually want to grow.

Whether you want to rethink your sales approach, sharpen your structure, reconnect with your Energy, or explore video, storytelling, or how to build business relationships, there's a circle designed for you.

The program was co-created by Veronica Guguian and Lisa Dempsey. Veronica also leads one of the circles, while Lisa supports the mentors throughout the program. As lead mentor, Lisa works behind the scenes to help create a consistent and thoughtful experience across all circles.

How it works

• 3 to 6 founders per circle
• 6 online sessions between September and December 2025
• Optional in-person gatherings for deeper community
• 100% confidential, facilitated by experienced mentors
• Choose the theme that's most relevant to your business journey

This is a paid program, and for good reason:
A financial investment ensures your commitment, deepens group engagement and reflects the value of expert facilitation and peer learning.

Pilot pricing: For this first cohort, the regular fee of €450 + VAT has been reduced to €225 + VAT.

What to expect after applying

Once you apply, we'll get to know you and your business goals. Then we'll match you with a peer circle that fits your stage, Energy and needs.

Each group is guided by a mentor who keeps conversations meaningful, focused and productive.
You'll meet regularly—6 sessions over 4 months—with access to resources and optional community events along the way.

Themes we explore

Each circle explores a central business challenge—grounded in practice, not theory. Themes include:

• Burnout prevention and energy mastery
• Sales with integrity and confidence
• Business structure, operations, and clarity
• AI and automation for focus and scale
• Storytelling, video, and communication skills
• Creative thinking and problem-solving
• Marketing that starts with connection, not conversion

You'll explore what matters most to you, with people who get it.

Meet the mentors & their circles.

Each circle is guided by a mentor, someone who has been there, knows how to hold space, and leads with empathy, clarity, and experience. These aren't courses. They're facilitated conversations around a theme that matters. Choose the one that meets you where you are.

Circle: Boosting Energy as a Founder: The Quiet Power of Sustainable Success, led by Anna Zoladkiewicz

Let's get real—burnout isn't just exhaustion. It's a disconnection from your power.

In this intimate circle, Anna will guide founders through a new paradigm of leadership—one where your Energy is your most strategic asset. You'll explore how to lead without hustle, reconnect with your internal compass, and build sustainable momentum from the inside out.

Through bold insights, somatic practices, and grounded wisdom, this session will give you tools to:

• Recognize early signs of energy leaks and burnout
• Set powerful boundaries without guilt
• Shift from people-pleasing to self-led decision-making
• Lead with clarity, calm, and conviction—even in chaos

This is not another productivity talk. This is a reclamation of your brilliance.

Perfect for: Introverted, emotionally intelligent founders ready to stop surviving and start leading on their oerms.

Anna's bio

Executive coach and founder of Anna G. Coaching, Anna supports emotionally intelligent leaders in rebuilding from burnout. Her work combines strategy, energy mastery, and identity recalibration. She’s passionate about helping introverted founders lead with quiet power.

Circle: How to Sell 1-to-1 Without Being Pushy, Simone Vincenzi

Tired of feeling awkward or salesy in 1-to-1 conversations? In this peer mentorship circle, we'll explore how to convert more clients without pressure, scripts, or sleazy tactics.

Together, we'll unpack the principles of authentic selling, including how to:

• Lead sales conversations with confidence and empathy
• Ask powerful questions that build trust
• Handle objections without sounding defensive or desperate
• Close more clients while staying true to your values

Whether you're new to sales or want to refine your approach, this circle offers a supportive space to share experiences, experiment with new strategies, and build a 1-to-1 sales style that feels natural, effective, and values-aligned.

Simone's bio

Simone is the founder of GTeX and a multi-award-winning entrepreneur who has helped launch over 500 businesses. Known for building community-led brands, he regularly speaks on sales, visibility, and expert positioning. His approach blends empathy with high performance.

Circle: Why Structure is Sexy – How Getting the Basics Right Sets Your Business Up for Success, led by Lindsay Faller

In our mentoring circle, each session will look at the main structures of a business:

• Big Picture: What is your purpose? What are your values?
• Communicating: What is your USP and how do you define it?
• Financials: Budgeting, cash flow, and goal planning
• Operations: Systems that free your time and match your business style

Get the foundations right, and everything else becomes more enjoyable—and more effective.

Lindsay's bio

Founder of Cloudfields, Lindsay is a business consultant helping creative entrepreneurs align structure with purpose. With 20+ years of experience, she focuses on systems that support freedom and clarity. She’s based in Amsterdam and works globally.

Circle: Transforming Problems into Progress: Getting Unstuck Together, led by Ken Carroll

Let's face it—every founder hits roadblocks. But staying stuck? That's optional.

This mentoring circle is a space for honest conversations, thoughtful reflection, and practical action. Guided by Ken Carroll, you'll unpack what's really in your way, whether it's a strategic fork in the road, a systems challenge, or a personal decision weighing you down.

You'll learn how to:

• Name and frame problems clearly
• Turn stuck moments into next steps
• Use decision-making tools with confidence
• Draw on group wisdom to unlock fresh thinking
• Build habits that keep you grounded and in motion

There's no curriculum, just a commitment to progress.

Ken's bio

Ken is the founder of BUMPCONDUCTOR and a strategist with 30+ years of experience across startups, SMEs, and global companies. He’s passionate about helping founders navigate complexity and build momentum. His work blends creativity, logic, and practical insight.

Circle: The Question Lab: Exploring and Evolving Your Ideas, led by Nana Ginzburg

Welcome to The Question Lab, a space designed to unlock your creative potential and help you take your business ideas to the next level.

In this circle, we'll dive into:

• Developing creative thinking and asking powerful questions
• Breaking down complex challenges into achievable steps
• Exploring different strategies to make decisions and solve problems
• Refining your ideas and planning for flexible growth
• Shifting from rigid thinking to adaptable, iterative approaches

If you're ready to take your ideas from concept to reality, this circle will support you with clarity, confidence, and creativity.

Nana's bio

Nana is a tech veteran turned entrepreneur, founder of Temboni and The Makers Barn. She brings deep experience from the IT world to help founders ask better questions and create meaningful ventures. Her work bridges strategy, creativity, and personal growth.

Circle: Efficient by Design: Optimize with AI to Focus on What Truly Matters, led by Benny Vaksendiser

In this circle, we’ll explore how founders can grow their business while working less and focusing more on what truly matters. Through mindset shifts, smart use of AI and automation, and practical systems, we’ll support each other in reclaiming time and energy.

Topics include:

• Identifying high-leverage vs. low-impact work
• Using AI tools to reduce repetitive tasks
• Designing systems for consistency and scale
• Aligning your energy with the work that fuels you
• Sharing real tools, shortcuts, and strategies

Let go of “busy.” Build something efficient and energizing.

Benny's bio

Benny is a seasoned CTO with 20+ years of experience at companies like Microsoft and Booking. He helps founders streamline their businesses using AI, automation, and systems thinking. His approach is grounded, empathetic, and driven by real-world results. Learn more about him here.

Circle: Social Media Ads That Work: What Are We Really Missing? led by Ahmed Kamel

This circle is for business owners ready to expand their reach and boost sales through strategic advertising, but from a holistic, values-aligned place.

You’ll explore:

• Product psychology and buyer behavior
• Aligning your customer journey with ad spend
• Building ad strategies that connect, not just convert
• Rethinking ads as part of a broader ecosystem

Not just how to run ads, but how to make them work.

Ahmed's bio

Ahmed is a performance marketer and certified product psychologist who has generated over €35M in ad revenue. He combines strategy, data, and psychology to help businesses scale through social platforms. His work spans 25+ countries and industries.

Circle: Speaking Superpowers: Mastering Storytelling, Pitching & Presence led by Irina Musuc

This mentoring circle is a transformative space to unlock your speaking potential. Together, we’ll refine your storytelling, pitching, and presence so that your message lands—and leads.

Through practice, feedback, and proven tools, you’ll:

• Speak with confidence and authenticity
• Craft messages that resonate
• Build meaningful connections through communication
• Overcome fear and find your unique voice

Because your message matters. Let’s make it memorable.

Irina's bio

Irina is a leadership coach and corporate trainer with 3,500+ hours of facilitation experience. She specializes in public speaking, storytelling, and communications. Her mission is to help people lead with confidence, authenticity, and clarity.

Circle: Be Remarkable With Video: Tell Stories That Give People a Damn Good Reason to Care, led by Charley Rousset,

This circle is for founders who want to turn video into a powerful storytelling tool. You’ll learn how to:

• Define the right video strategy for your goals
• Craft stories that stick
• Produce content with simple tools and techniques
• Apply feedback and iterate
• Explore video editing, gear, and genAI workflows

Each session builds on the last, and your confidence behind the camera will grow.

Charle's bio

Charley is a commercial filmmaker and founder of Charley Vision, based in Amsterdam. He helps product-based and lifestyle brands craft impactful visual stories. His work blends strategy, creativity, and storytelling that moves people to act.

Circle: Connecting People and Ideas, led by Veronica Guguian

What if business didn’t start with a pitch, but with a conversation?

This circle is about doing business differently—by building relationships rooted in curiosity, openness, and values. When we stop treating networking as transactional, new ideas and collaborations begin to flow.

We’ll explore:

• How to build meaningful relationships that go beyond sales
• Why curiosity fuels innovation
• How growth starts with intentional connection

This is the mindset behind BASE. And this is your space to practice it.

Veronica's bio

Veronica is the founder of SPIN Ideas and BASE Conference, with 20+ years of experience in values-based marketing. She supports founders in growing with clarity, purpose, and connection. Her passion lies in doing business differently and sustainably.

How to Apply

Step 1: Fill out the application form before August 15, 2025
Step 2: We’ll review your goals and match you with the most aligned circle and mentor
Step 3: Once confirmed, you’ll receive all your access details
Step 4: Pay the program fee: €225 + VAT (pilot discount)
Step 5: Begin your journey with your circle in September

This isn’t just a program, it’s a turning point.
Let’s build something better, together.

Mentor applications are now closed.