We build sustainable marketing strategies that drive long-term success, rooted in clarity, connection and purpose.
The focus is on helping scale-ups and purpose-driven organisations create and implement marketing strategies that feel natural, aligned and effective. This is sustainable marketing in action: building systems that reflect your values, connect with the right audience, and grow your business without burnout.
Whether you're:
- just getting started,
- experimenting with different tactics that don’t stick, or
- fully informed but lacking time to execute — you don’t need more noise. You need structure, guidance, and a strategy that supports your long-term goals.
Structure alone isn’t enough. Creativity is essential — and so is human connection. Every business is different, and your marketing should reflect that. That’s why every project carries a personal, creative touch tailored to your story and vision.
Growth doesn’t happen in isolation. Over the years, we’ve built a trusted community of entrepreneurs, creatives, and experts — a collaborative network we actively share. Through our programs, events, and introductions, we connect you with the right people and resources to support your journey.
We start with your story, define your audience, clarify your goals, and connect the dots across all your marketing activities. The result is a marketing strategy that’s clear, practical, and fully yours.
And we don’t stop there. You’ll walk away with a detailed plan showing what to do each quarter, month, week, and day — so you always know your next step.
Meet the SPIN Ideas Team
SPIN Ideas started with one person and one goal: to create marketing strategies that are personal, sustainable, and rooted in real human connection.
I'm Veronica Guguian, the founder of SPIN Ideas. Since 2017, I’ve worked with purpose-driven entrepreneurs and organisations across Europe, helping them build marketing strategies that reflect their values and drive long-term results.
I believe everyone can flourish if you nurture them. And this is why I started SPIN Ideas, to discover the story behind the company and help entrepreneurs flourish by using marketing to create a successful business.
Instead of working with a fixed team, I bring together the right people for each project —designers, copywriters and specialists who align with the client’s needs, industry and personality. This approach allows us to stay creative, flexible and diverse, avoiding the sameness that often comes with traditional agency models.
Every collaboration is built intentionally, ensuring your project is supported by the right voices, perspectives and skills. That’s how we keep things fresh, relevant and effective.
We may be small, but we think big — and we work closely with you every step of the way.