Values-based marketing strategy that grows sustainably
What We Do
Marketing isn’t something you add at the end, it’s how you build your business from the inside out.
That’s why I created SPIN Ideas: to bring clarity, creativity and sustainability into the way founders market and grow. We focus on what matters: your values, your audience, your offer and help you turn all of that into a long-term strategy that works without burning you out.
We don’t do fluff or trends. No greenwashing, no social media quick fixes. Just clear, human, values-driven marketing designed to support your business and your impact.
Build. Spin. Grow.
At the heart of our approach is a simple, intentional journey:
Build. Spin. Grow.
- Build a business grounded in who you are and what you stand for
- Spin your story into meaningful relationships and strategic action
- Grow sustainably—with clarity, connection, and purpose
This isn’t just a tagline, it’s the philosophy behind everything we do.
The SPIN Methodology
To create value, you first need to understand your value.
Our approach is grounded in the SPIN Methodology:
Story, People, Intention and Navigation.
This values-based framework combines strategy, creativity and sustainability to help you build a marketing foundation that supports your business in the long term.
- Story – Craft your authentic brand identity
- People – Understand your audience as human beings
- Intention – Set meaningful, measurable goals
- Navigation – Turn strategy into a practical, sustainable action plan
Along the way, we help you spot the blind spots in your business, the gaps you can’t always see on your own, so you can move forward with confidence and clarity.
Why Sustainable Marketing?
Because growth isn’t just about scaling, it’s about doing business better.
Sustainable marketing means building a brand that’s true to who you are, one that serves your clients without overwhelming you or the planet. It’s about connection, intention, and long-term thinking.
We support founders who care about:
- People and the planet—not just profit
- Building relationships, not just reach
- Creating real value—not just visibility
This is marketing that supports a better business and a better future.
Projects that Build Community
Marketing isn’t only strategy, it’s connection. That’s why SPIN Ideas also brings founders and entrepreneurs together through community-focused initiatives:
A one-day event to turn inspiration into action and satellite events during the year. We bring together businesses, founders and experts to connect, grow and collaborate. Powered and organized by SPIN Ideas.
A peer-mentoring space where entrepreneurs support each other through honest, structured conversations designed for sustainable growth.
Online Networking with a SPIN (ONS)
Monthly virtual meetups to help you connect with others, expand your thinking, and walk away with something useful, every time.
Who We Work With
We support founders, entrepreneurs, consultants and small business owners who:
- Want their business and marketing aligned with their values
- Believe in clarity before visibility
- Are building for impact, not just income
- Know they don’t have to do it alone
How You Can Work With Us
Choose the format that fits your current needs:
- Strategy & Implementation Support
Done-with-you or done-for-you services to clarify your positioning, offers and audience and build a strategy that sticks. - SPIN Marketing Accelerator
A 6-week program to align your story, offers, and goals into one focused strategy. - (Coming Soon) Personal Branding Program
A shorter, more focused version of our Accelerator, designed for founders ready to build visibility in a meaningful way.
Stay Connected
Join our community to hear about:
- Upcoming events
- Marketing resources
- Honest insights for impact-driven entrepreneurs